Who knew American Cheese could be so revolutionary? Real kids deserve real cheese, not that “processed cheese food” found in most American Cheese singles. That is why Organic Valley and Healthy Child Healthy World are teaming up this August to make sure that every parent out there knows that real food is the right way to go for real kids.
Organic Valley is hitting the road with a multi-city mobile tour urging parents to demand real food for real kids—all with the help of a more wholesome grilled (organic!) cheese sandwich. To further support a food system that makes for healthier kids, Organic Valley has committed to donate $1 (up to $25,000) for each pledge signature to Healthy Child Healthy World, a nonprofit and national leader for nearly two decades, empowering parents to protect children from harmful chemicals. Healthy Child Healthy World informs and inspires millions of people to take action and create cleaner, greener, safer environments where children and families can flourish.
Not only can American Cheese lovers and parents meet up with the Organic Valley Truck, but they can also go online to http://www.AmericanCheeseRevolution.com and sign the pledge to trigger a $1 donation to Healthy Child Healthy World. The Tour begins in California on August 21 and ends in Illinois in mid-October, stopping in Oregon, Washington, Colorado, Pennsylvania, Ohio, Maryland, New York, New Jersey, Connecticut and North Carolina along the way.
Here’s the pledge:
I pledge to get REAL! I will choose real food grown with love on organic family farms, and without synthetic fertilizers or hormones, antibiotics, or GMOs. I will refuse food that is filled with unpronounceable chemicals, like "dextojunkozeen," or overly processed. I pledge to be part of a food system that grows strong, fit kids, and a healthier future for all.
Back to those yummy grilled cheese sandwiches. The classic grilled cheese sandwich appeared in the U.S. in the 1920s, when sliced bread and “American Cheese” became inexpensive and readily available. Today, Americans consume more than 2.2 billion grilled cheese sandwiches per year. Most are made with “American Pasteurized Processed Cheese Food”, the number one selling cheese in the U.S. with more than 300 million pounds sold in 2010 alone.
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