The Force Awakens Around the World: STAR WARS Fans Invited to Join Epic Global Event on YouTube!!! #ForceFriday #StarWars #TheForceAwakens

Can the unboxing of toys break the internet? Well if it is the global unveiling of the new Star Wars toys, that just may be the case! Starting September 3rd from all around the world, there will be live unboxing of the new Star Wars toys from the upcoming Star Wars movie, The Force Awakens! As a Star Wars geek I am just freaking out at the chance to watch this! I know most of these items will be on my husbands Christmas wish list, so I can get started on the holidays as soon as the toys are in stores!

The Force Awakens Around the World: Star Wars Fans Invited to Join Epic Global Event on YouTube

Toy unboxing phenomenon goes live globally for the first time ahead of ‘Force Friday’ Online event featuring talent from the Maker Studios network gives fans first look at film-inspired toys ahead of midnight madness at retail

Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.

“Star Wars toys have always played an important role in how our fans interact with the Saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”

Kicking off in Sydney, Australia on the morning of September 3, and continuing through Asia,  Europe, Canada, and North & South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.

“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube.” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”

The Star Wars YouTube channel will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT  (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by Star Wars: The Force Awakens.

These “unboxing” videos will feature online personalities sharing the excitement of opening the new Star Wars: The Force Awakens toys. Unboxing videos overall have captivated millions of Internet viewers and continue to grow in popularity. Eighteen of the top 100 most viewed YouTube Channels worldwide are dedicated to toys and toy unboxings. These 18 channels accounted for 8.1 billion views in Q1 2015.

“We’re excited to be part of this first-of-its-kind initiative,” said Chris M. Williams, Chief Audience Officer, Maker Studios. “The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”

Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as “Star Wars” returns to the big screen with “Star Wars: The Force Awakens.” The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers. The screenplay is by J.J. Abrams & Lawrence Kasdan. “Star Wars: The Force Awakens” releases in U.S. theaters on December 18, 2015.

Check out Instagram’s new landscape orientation!  As part of this collaboration, Star Wars: The Force Awakens is the very first video content to be showcased in this new format for the Instagram community. Wow! I am excited to use the new landscape option, this is great!

There has been an awakening... #StarWars #TheForceAwakens

A video posted by Star Wars (@starwars) on Aug 27, 2015 at 10:00am PDT

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STAR WARS: THE FORCE AWAKENS arrives in theaters everywhere on December 18th!

 Are you as excited as we are to find out about the new merchandise!!??

 



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