Love is in the air and it is almost that time again, the day where love is spread across the world and one of my most favorite holidays, Valentine’s Day! This season Snuggle® encourages everyone to bear their hearts this Valentines season. How can you do this exactly? Well it is easy Snuggle Bear Gives You a Voice with the #BearYourHeart Campaign! A new national survey conducted by Harris Poll on behalf of Snuggle in January 2016 underscores the struggles people face “bearing” their hearts. Top findings include:
- Four in five people (80%) would appreciate a loved one showing them heart-felt emotion on Valentine’s Day.
- A significant proportion of people (37%) admit to being challenged when it comes to expressing heart-felt emotion to those they care about. And for men, the number is even higher at 41%, compared with women at 33%.
- Surprisingly, one in ten (10%) would rather go to the dentist than talk about how they really feel.
- Half (50%) say writing it down is an easier way to express themselves than saying it.
To help the tongue-tied and closet romantics out there, Snuggle Bear, the iconic embodiment of all things snuggly and soft, is here to help people express their feelings this Valentine’s season with the #BearYourHeart campaign. This integrated promotional, social media and consumer engagement campaign offers digital Love Notes and Snuggle LOVEmojis to show those we care about how we really feel.