Tortle Products Launches in Babies R Us Nationwide
Denver, Colorado—(February 19, 2014) -- Tortle Products, manufacturer of the innovative Tortle beanie, launches in more than 340 Babies R Us stores nationwide. The Tortle is a cotton repositioning beanie that aids in the prevention and treatment of Flat Head Syndrome. The Tortle works by gently repositioning baby’s head while baby is laying on their back, sitting in a car seat, stroller, bouncer, swing or other baby gear that rests against baby’s head.
“We are thrilled to be able to further increase awareness and prevention of Flat Head Syndrome with Tortle now being available at Babies “R” Us, one of the world’s leading dedicated juvenile products retailers,” said Dr. Jane Scott, inventor of the Tortle and a Board Certified Pediatrician and Neonatologist. In her nearly 30 years as a practicing physician, Dr. Scott has counseled and educated hundreds of parents to help prevent as well as treat the many problems associated with Flat Head Syndrome.
The incidence of Flat Head Syndrome has increased to epidemic proportions since the introduction of the “Back to Sleep” campaign in 1992. More than a million babies are diagnosed with the condition each year in the U.S. alone. The increase in diagnosis has been attributed to baby’s lack of movement and excessive amount of time infants spend on or against flat surfaces. The American Academy of Pediatrics does recommend regular head repositioning of babies younger than six months. This can be accomplished by newborns wearing a Tortle beanie for the first 6 months of life to support healthy development.
Babies “R” Us stores will carry the Tortle beanie in stores and online. There will be two color options available in stores, pink and blue in addition white will be available on-line. The Tortle beanies are available in small, medium and large sizes at a suggested retail price of $19.99.
Founded by Board Certified Pediatrician and Neonatologist Dr. Jane Scott in 2012, Tortle Products, LLC manufactures Tortle, a patented FDA-cleared Class 1 medical device. The Tortle is a cotton repositioning beanie that aids in the prevention and treatment of Flat Head Syndrome, a condition most prevalent in babies 0-6 months of age. Every baby is at risk for developing Flat Head Syndrome with one out of two babies being diagnosed with the flat head. Tortle Products LLC is based in Denver, Colorado, and is dedicated to ending Flat Head Syndrome around the world. For more information please visitwww.tortle.com.
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