****I was invited to attend the Disney Social Media Moms Land and Sea Celebration conference. I paid a conference fee to attend. I received a discounted rate for my stay. All opinions are my own. I have not been compensated or asked to post about Disney.****
The Disney Media Moms conference was as amazing as you would
think it would be it was filled with fun, lots of great new information and
even a few tears. My takeaways from the first session range from excitement,
knowledge, to appreciation and the joy of giving back. There is so much to
share with you all. Where to start? Well, let’s start at the beginning.
When we arrived at the conference the first speaker to greet us was the Chairmen Walt Disney Parks and Resorts Bob Chapeck, to discuss with us some great new things coming to Disney. Disney wants to fully immerse guests in the experience, from the start of your day to the finish.
The cool new Minnie Vans, these are a great
form of transportation that transports the guests one way from any location on
property for a flat rate fee. Think of how great this would be after a long day
at the parks, just call up a van and you don't have to wait for the bus! I
can't wait to try this out. What is coming to the Disney parks soon? I am excited to
hear that the Disney Skyliner to trans port guests from park to park is
in the works. Another form of transport is always a plus.
There are so many new
rides and shows coming to the parks as well, including Mickey and Minnie’s
Runaway Railway this is a 2 1/2D ride so there will be no 3d glasses needed.
What exactly is a 2 1/2D ride? We were not told, but I guess we will find
out in 2019. The new ride at Epcot that features The Guardians of the
Galaxy… well this is going to be an inside roller coaster!
There is a new show slated for Disney’s Animal Kingdom! On
Earth Day, April 22, 2018, Disney’s Animal Kingdom at Walt Disney World Resort
will debut “UP! A Great Bird Adventure,” a brand-new show featuring Russell and
Dug from the Disney/Pixar animated comedy adventure film “UP.” The show will
give guests the chance to see Senior Wilderness Explorer Russell and his fuzzy
friend Dug in a new adventure that includes encounters with exotic birds from around
the world.
For the highly anticipated Star Wars: Galaxy’s Edge, Lucasfilm
and Walt Disney Imagineering team members review the Millennium Falcon under
development for Stars Wars: Galaxy’s Edge. Star Wars: Galaxy’s Edge will
transport guests to a remote trading port on the edge of space, where Star Wars
characters and their stories come to life. 
The land will open at both Walt
Disney World Resort in Florida and Disneyland Resort in California in 2019. We
got to see an actual picture of the X-wing Starfighter under development for
Star Wars: Galaxy’s Edge. Star Wars: Galaxy’s Edge will transport guests to a
remote trading port on the edge of space, where Star Wars characters and their
stories come to life.
David Roark, Manager of Creative Photography at Walt Disney
World Resort, this Disney photographer, here to show us tips on
taking great pictures.He has
been taking photos for Disney since 1982. We were able to see some
tricks of the trade, to see how far Disney photographs have come. He gave us
some great tips like slow down and get close to try to grab an action shot,
hand out to capture the moment. From film to digital, the world of photography
has changed so much. I can say after this presentation I will never look at another
Disney photograph the same, now that I know how much effort goes into each
shot.
Terry Cox, Manager of Search Engine Marketing. Terry was the first cast member dedicated to paid search advertising and search engine optimization within The Walt Disney Company as well as the first in-house online marketer at Disney Destinations. Terry is currently the head of search marketing for Disney Destinations where he created and leads an in-house team that has won multiple industry awards.
The team works closely with
Marketing, Public Affairs and the blog teams to maximize Disney’s presence in
search results. During Terry’s time at Disney he also led the creation of
the in-house social and programmatic display advertising teams. He gave some
great advise including, to get the most out of SEO write individual posts for
each announcement you are trying to make, and make sure you have a good
informative title to each post.. Google pays attention to the titles. I will
have to keep this in mind for the future.
Amy Stanford is the senior editor for Babble, a leading
brand for millennial parents owned by Disney. Amy has been with Babble for
nearly 5 years, heading up a team of editors working across editorial and
social. She specializes in brand voice and audience growth and loves finding
new, creative ways to tell stories. Amy was informative and really showed us
how even the smallest of blogs can make a difference and work with big companies
like Babble.
Vera Sweeney (Alamo Presenter), Founder of Lady and the Blog
grew up with a love of exploration and
adventure. As a mother of three, Vera continues to evolve with her children.
Her online content continuously reflects these changes as her family passes
through these different life stages. From diaper duty to scheduling toddler
playdates to filling out high school applications, Vera openly documents her
life journey and looks for guidance from her community as she grows. Vera
showed us that is was best to take your time and enjoy and capture real moments
not staged moments. These are your memories, capture them and enjoy the little
things.
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| Photo credit: "Disney, Photographer: Alex Mirabal". |
We were treated to a mini concert from the popular Country
Music Artists band, Temecula Road, this rising country music trio Temecula
Road, comprised of sisters Emma (vocals/mandolin) and Maddie (vocals) Salute
together with guitarist and longtime friend Dawson Anderson (vocals/guitar),
have already amassed a sizable and loyal fan base thanks to their immaculate
harmonies and infectious, youthful energy.
With talent far beyond their
teenage years, Temecula Road has an impressive online following with their
series of song covers. A recent mashup video of the trio singing portions
of 2016’s top 20 country songs in a mere 3 minutes garnered them over 7 million
views online and 84,000 shares on Facebook alone. They are so talented, I am sure they are going
to go far! I look forward to hearing more music from them in the future.
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| Photo credit: "Disney, Photographer: Alex Mirabal". |
John Breckow, Director of Corporate Citizenship for Walt
Disney Parks & Resorts. John Breckow gets to oversee the philanthropic and
giving effort across Disney Parks worldwide. John began his Disney career in
2006, he was excited to share a little glimpse ‘behind the magic’ of Disney
Parks’ social outreach. I told you there were tears during the conference didn’t
I? Well here is where the tears really started to flow. John shared some of his
memories of his out reaches throughout his time with Disney.
I never realized
how many Make a Wish dreams that Disney fulfilled it is astounding and moving. With
the Disney’s
Volunteer Project? This a great way
that Disney gives back to the community. John told an amazing story about a
wish, where Disney went above and beyond to grant the dream to a young girl. Disney
is not just a large company that doesn’t care, John showed how much Disney does
care and it was so heartwarming.
Overall these sessions were so informative and filled with
laughter tears and moments I will never forget. I got tips on how to become a
better blogger a better photographer as well as a better person. I learned to
kick back, don’t sweat the small stuff and enjoy. Sometimes it is hard to do this
and life gets away from you, every day things just become chores. But I want to
take a breath stand back and appreciate the little things, do more with life, volunteer
more and get the most out of the time I have with my family.
Disclosure: The reviews and or opinions on this blog are my own opinions . No monitory compensation was received. I was not required to write a positive review. Your experience may differ. The opinions I have expressed are my own I am disclosing this in accordance with the Federal Trade Commissions 16 CFR Part 255: Guides Concerning the Use of Endorsement and Testimonials in Advertising .
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